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Startup Branding: A Guide To Make It Consistent Across Platforms
Today I want to talk about a very important issue most startups forget about or don’t prioritise initially. It is all about startup branding. It may appear as if all companies have a well-established...
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What Do You Need To Do To Improve Sales?
I write about sales often both because it’s the lifeblood of any organisation and because in my experience it is the area in which more startups are least experienced or inclined. I also write and talk...
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The Nuances Of Negotiation
Whether it’s a new business deal or an employee’s salary, I am all about reaching a mutually beneficial agreement during a negotiation. As much as I always want to “win,” my goal is not to take...
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Why Is It The Era Of Proactive Alerts And Actions
If there was an ideal world, wouldn’t you want all the items that need your attention to come to you? And now you are thinking ‘Yeah, but it’s already happening — notifications.’ Well. Yes & No. We...
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Simple, Successful Marketing Strategies for Entrepreneurs on a Budget
Having participated in building numerous startups, I’ve seen many founders spend too much on their marketing efforts out of a perceived need that they have to spend money to make money (and get...
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How Brands Are Using AR And VR For Effective Marketing
Technology ceaselessly produces and amazes with new entrants teeming the markets. With countless applications and technological developments crowding our digitally enabled world; keeping up with new...
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Why Successful Startups Innovate On Their Pricing Models
Startups fail everyday because they don’t use the right pricing model for their product or service. The wrong pricing model can cause a company to lose not only money, but valuable human and trust...
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Great Email Marketing Campaigns: The Ultimate Guide To Create Yours
Email marketing is recognized as the marketing channel with the highest ROI (Return-On-Investment). According to different statistics and studies, email marketing has an average ROI from 3,800% to...
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Marketing Channels You Should Be Using to Target Your Audience
Here are a couple of marketing channels that startups should use to target the relevant audience. Ryan Meghdies, Tastic Marketing “While online marketing brings the most amount of leads, I love...
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Gary Vaynerchuk On How To Bullshit Your Way Through Sales
In this week’s podcast with Gary Vaynerchuk, he first tackles college education in America. And how it is going to end in the next few years. “Game over. You’re the first generation, your friends are...
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3 Content Marketing Trends Startups Should Watch Out For in 2018
As we are into 2018, let’s take a look at how things changed in 2017 and the trends we can expect to watch unravel in the year ahead. For startups, content marketing strategies must be built for the...
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